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The Interview Series: Joey Gelfand


Joey Gelfand COO of PIMM
Joe Gelfand is the COO of Wix + SEO By PIMM.

Where are you originally from?

NYC!

How did you get started in the tech industry as well as heading PIMM's operations ?

We got our start making affordable websites for health professionals in 2011. My Dad owned a dental practice and struggled finding an affordable web designer so he came up with the idea to start his own marketing company. We worked exclusively in that niche for almost a decade until we decided with our experience and expertise we should explore moving into the non health world. That is when I took over PIMM's operations and expanded the business through partnerships, namely WIX.

Have you always been interested in technology?

From a young age I was always hooked on technology and devices. From playing video games to when the internet came out, I was addicted. I was glued to my laptop when they first came out.

How have you seen the tech world transform throughout your career?

The speed at which the tech world has transformed has been insane. To think when we started the company that we would have to optimize websites eventually for voice technology, like Alexa and Google Home...It feels like we are traveling centuries at a time each decade.

Where do you think technology is headed next?

I think the thing technology always accomplishes is efficiency. That to me is the trigger for why people create new tech. I think we will lean more towards voice, while the visual of looking at a screen/website will probably end up being in some glasses in the short term. I see it eventually leading to where there will be no device or screen in front of you but the visual will present itself in thin air in front of you.

What do you think technology has forever improved about our lives/society?

The connectivity of the world for 1. While incredibly dangerous at times, the internet and social media certainly can present the truth through real people telling real experiences. We could use more of that...

What are some of your favorite websites you've seen and why?

I'm addicted to Twitter (unfortunately). I like the visuals on some blogs like theclassyissue.com.

What do you think the 3 main components of successful design are?

  1. Minimalist design is important to me. I don't like cluttered websites.

  2. A great changing rotation of pictures that grab the visitors attention.

  3. A boldly colored and super responsive navigation bar at the top of the site

Besides technology and sales, what are some of your hobbies?

Love to play basketball and tennis. Love to walk my dog around New York City. I get some of my best ideas from walking around the streets of my neighborhood simply from the energy.

Do you have a favorite show these days?

Too many...

Do you have a favorite book?

Amp It Up by Frank Slootman.

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