So what exactly is design?
Design isn’t just one thing, it’s a composite of multiple variables working in tandem to create a visually striking and easily understood brand. It begins with fonts, color palettes, captivating imagery, art, videos, and well written verbiage. Design is also functionality - how a site is organized and structured and how it flows.
One important aspect of design is the emotion it evokes when someone is viewing it. Design can be the extension of a doctor's waiting room, or the visual devouring of a bakery's artisanal cookies. It can make all the difference when finding a trustworthy realtor to help buy a first home or when hiring the right photographer to capture that special occasion.
Beautiful design connects every element on your site seamlessly while articulating your message and brand.