PIMM Wix Team
The Interview Series: Danny Deraffele
Where are you originally from?
I'm originally from New Rochelle, New York. I was born in White Plains Hospital and I have resided in my house along with my parents, sister and two cats in Valhalla New York for the past twenty years.
How did you get started in tech account management?
I majored in Business Management in college and wanted to see if I could pursue something within the field, but was always open to seeing what opportunities were available. I found this one on Indeed, I honestly have loved being a part of tech account management. Although I never really imagined what my career would be in my past because I never fully knew what I wanted to do when I was older. So far I've enjoyed being a digital marketing account manager and am excited for the future and possible advancement in the field!
Have you always been interested in technology?
I would say most definitely. I remember being 6 years old and getting my first Nintendo D.S. I was really big into Nintendo/Mario games for most of my childhood. I still really love Mario Kart. I was a fan of Call of Duty, Minecraft, and occasionally play Fortnite in my spare time.
How have you seen the tech world transform throughout your career?
I have been working with PIMM since March of this year and I can concur that the competition in the tech world is only getting more intense from here. Of course only so much has happened in the span of this year, but it is incredible to see that people are able to become overnight millionaires by utilizing the new tech world of virtual real estate, NFTs and crypto currency. Personally I have not gotten involved with those yet, based on the fact that technology is constantly changing and it is fascinating because you never really know where it is truly headed.
Where do you think technology is headed next?
With how frequently Google changes its search algorithm I believe the future is headed more towards SEO optimization, how people can differentiate themselves from their competition & overall become more successful than them. As for hardware based technologies, I think the Laptops/iMacs/iPhone/Androids have plateaued a bit since they realistically only upgrade the camera each year, with significant changes only occurring once every few years now. I believe this is the case for most modern Laptops/Tablets/Etc.
What do you think technology has forever improved about our lives/society?
Connection and Communication. My parents never had access to FaceTime, Snapchat or any of the media that I spent my teen years familiarizing myself with. We have a lot more opportunities to connect with one another now, in comparison with the past. We are now nearing TVs with 8k resolution, phones are starting to become "notchless" with the entire front of the phone being an edge to edge screen. Although technology definitely grew faster from 2000-2010 over 2010-2020, it still is very exciting to see what lies in store for the future. Personally, I am very excited for the iPhone 14 and plan on getting myself one.
What are some of your favorite websites you've seen and why?
I am not particularly sure if I have a favorite website at the moment. The design team here at PIMM has managed to impress me each and every time by their incredible work. I would love to say that I built a site for one of my clients someday!
What do you think the 3 main components of successful design are?
Accuracy, Attentiveness, and ingenuity.
Besides technology and sales, what are some of your hobbies?
Throughout my life I have played baseball, tennis and lacrosse. How's that for an interesting combination of sports? I used to be into video editing as a young teenager, and now I'd say my hobbies are interior design. Something I really would love to learn is graphic art, Photoshop for example.
Do you have a favorite show these days?
I absolutely loved Squid Game on Netflix. I have watched it approximately 3 times and I cannot wait for the new season. I also recently watched The Marked Heart on Netflix which is also a bit gruesome but I realistically was hooked on. Growing up, I'd say my favorite shows were Spongebob/Avatar the Last Airbender. Also was a huge fan of Regular Show on Cartoon Network.
Do you have a favorite book?
I'm honestly not a huge reader but when I was in 10th grade, I read a book called Everyday by David Levithan. It was an incredible story where the boy wakes up in a new body everyday, not knowing what his next life would be. Although the story is not as vivid at this point, I can say from what I remember it was a great read. My goal is to get into reading more as I have not really been partaking as much as I would like to over the past few years.