An important part of SEO is regularly analyzing data that pertains to your online presence. It's important to not only track but to also measure the traffic and engagement on your website. These metrics paint a picture and tell a story. The more you monitor and assess, the more you have to work with moving forward. For our clients in the health and wellness fields, we spend time understanding who their clientele is and what type of content they find most relevant to their lives.
We do this by consistently analyzing Google Analytics, Yext, and Reviews GPS. We take note of demographics, genders, locations, and even the types of devices used. This helps us better understand who's visiting the site, when, and how. We also measure impressions - telling us which pages, services, products, and blog posts are getting the most traffic. This way we can create new content relevant to what your clientele is interested in. The more relevant, the more likely they are to engage, stay on your site longer, and visit again - all things Google takes into account when deciding how relevant your site is in a search query.