The Interview Series: Jessica Weiss
Where are you originally from?
I was born and raised in Westchester County.
How did you get started in social media?
I took my first social media strategy class in college and fell in love with everything about it. I decided after that class, I was going to pursue social media as my future career.
You also create graphics and logos for clients. Where do you draw your design aesthetic from?
My aesthetic is drawn from the clients themselves! I always try to mimic the client's website aesthetic and bring that to their social media posts and or logo.
What are some of your favorite social media projects you've worked on?
My favorite social media project I have worked on has been with my client Original Elderberry Company. I have watched her page grow since she's started with PIMM and I find that extremely rewarding.
Are there any social media pages you draw inspiration from and why?
A social media account I draw a lot of inspiration from would be Casteify, a phone case company. Although a simple concept, they are always drawing my attention with their bright colors, cool videos, and influencer marketing. Casetify is always thinking outside the box.
What do you think the 3 main components of successful social media pages are?
The 3 main components of a successful social media page are Consistency, Engagement, and Quality.
What is some advice you would give someone who wants to grow their online presence?
Be consistent! Don’t give up if you are not seeing results right away. Organic social media takes time, and the only way to move on up is by being consistent with your posting schedule, engagement, and using good thoughtful content.
Besides design, what are some of your hobbies?
I love to hang out with my friends, go on walks, or binge watch a great tv show.
Do you have a favorite show these days?
Currently my favorite show is “In the Dark” on Netflix, I can't stop watching!
Do you have a favorite book?
The Art of Racing in the Rain by Garth Stein