What is Search Engine Optimization (SEO)?

Just how high up your business, services, or products appears on search engine results pages (SERP) requires an effective SEO strategy. Google and other search engines determine which page your business appears on and how it’s ranked on that page based on a complex set of algorithms that assess multiple aspects of your online presence. 

What is the difference between organic search and paid search?

While organic search refers to the unpaid, naturally achieved rankings based on relevance to online searches and other considerations, a paid search via Pay-Per-Click advertising offers your business immediate page one prominence. At PIMM, we’ll help your business rank well in organic searches while optimizing the success of any Pay-Per-Click marketing campaigns.

Can I achieve guaranteed page one search placement using Pay-Per-Click?

The answer is yes! With Pay-Per-Click advertising (such as Google Ads and Bing Ads), immediate page one results are guaranteed. It’s the quickest way to rocket your business to the top of local searches and reach your target audience.

What is ad retargeting?

Ad retargeting builds brand awareness and recall even after an online visitor has left your website. It offers a highly effective way to re-engage potential customers and keep your business front and center in their minds. 

Will I have a personal dedicated marketing manager?

Customer service is the hallmark of our company. Every new PIMM client gets partnered with a dedicated marketing manager. In this way, you can receive the ongoing support and expert digital marketing solutions you need from someone who knows your business well and is always on hand to take your call.

Will I be charged any upfront costs or start-up fees?

We make the process of establishing an online presence easy! For $0 upfront costs and a $0 setup fee, we’ll develop an appealing, engaging, and informative website that’s sure to get your business noticed. And that’s not all! We also provide unlimited technical support, content changes, and other complimentary services. 

Will someone help guide me through developing the website I envision?

At PIMM, we understand how daunting establishing a website that reflects your business and aligns with your brand can feel. Our creative project managers are with you every step of the way. From providing guidance on selecting a website style, color palette, images, and fonts to developing relevant, engaging content, and more, they partner with you to create the website you envision.

Can I make changes or add content after the website gets launched?

If you’d like us to add a content update or new image, let us know. We’re happy to help. We can also post and feature any pictures or content that you own or have written.  

Do I need to purchase a domain name?

At PIMM, we do all the legwork for you. Don’t own a domain name; don’t worry! We’ll purchase one on your behalf. If you already own a domain name, we’ll make sure it gets connected to your new website.