What is Search Engine Optimization (SEO)?

When people talk about SEO they technically mean setting up the “back end” of your website correctly to make it easier for Google and other search engines to index and match your website to people searching online.  This setup needs to be constantly tweaked to maintain good search performance and needs to be updated whenever Google changes their search algorithm.

While at PIMM we feel that SEO is just one part of managing a client’s online marketing (along with review management, directory management and social media, etc.) it is certainly a very, very important factor.  Among the items needing to be setup and updated on the back end of your website are title tags, page tags, a site map, meta tags, schema tags and other terms most people have not heard of.  

 

In addition, having relevant content on your website and periodically adding new relevant content are very important factors in your search performance. Click Here to see what the “back end” of your website looks like.

Strong search engine optimization can make a world of difference, increasing overall traffic and bringing fresh faces to your website.  Even the most gorgeous website is of little use if people can't find it. 

At PIMM we utilize the latest optimization practices in accordance with top ranked search engines (such as the new voice search optimization) and we aim to catapult your business to new heights and keep you there.

For more information about PIMM and how we can help your website’s search performance, schedule of free demo or call us at 877-716-1503.

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